Say you were a book publisher, or editor, or whomsoever it is who makes the call on covers, and you're thinking to yourself, "Self, how can I get my cover on Judge a Book? Perhaps I should have a subtle (or not so subtle) pun in the title? And have a naked hero on the cover caressing his naked sword in such a way to suggest that he's into autoeroticism? Maybe that'll get me noticed in the blogosphere?"
Well guess what, Mr(s) book editor/publisher/guru, your wish is granted! Happy Phorth from Maughta.