Let me allow Alissa, who submitted the cover to email@example.com, to set it up for you:
My day job actually involves getting librarians to judge books by covers as I sell books, but bring only a stack of book covers with me. Imagine my surprise when I was sorting this month's covers and came across the book Dead Pet by Andrew Kirk. My first thought that it must be some sort of sick joke book, but this is not aHmmmm, dignified send-off, eh? Let's take a look at this cover! , but a book meant to give tips on a dignified send-off for a deceased pet. The cover, therefore, is completely baffling.
Yeaaaaaaaaah. That's as dignified as heckling the president. Maybe more so?